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  • Coordinadora de ONGD · Human Being IPO · La Despensa
    de ONGD Case Viral Digital La Coordinadora de ONG de Desarrollo The NGO Development Coordinator is an non governmental organization It is comprised of over 450 programs directed at various cooperation efforts Looking at the current economic climate we decided that it was time to open the most valuable commodity in the world to the market the Human Being It would be an unconventional manner in which we could show

    Original URL path: http://ladespensa.es/en/madrid/caso/human-being-ipo (2016-05-02)
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  • La Despensa · Goodbye tins · La Despensa
    al audio y locurízate Señor policeman odiamos el control de alcoholemia LOCURIZAR BACK PREVIOUS NEXT Goodbye tins La Despensa Case Viral Idea Besides the disco balls in the bathrooms and the stuffed fox at the door at La Despensa we have truly revolutionary movements within our walls A group of creatives sick of working in food tins solved that problem in the most creative crazy and fun way possible They

    Original URL path: http://ladespensa.es/en/madrid/caso/goodbye-tins (2016-05-02)
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  • Pueblo Inglés · English far from Home · La Despensa
    towns across Spain so that people can learn English with them In the summer of 2010 we were tasked with capturing people s attention with a viral campaign but on a very small budget The goal was to get parents to send their kids to Pueblo Inglés rather than abroad Instead of doing a traditional campaign highlighting the benefits of the Pueblo Inglés we decided to highlight the possible disadvantages

    Original URL path: http://ladespensa.es/en/madrid/caso/english-far-from-home (2016-05-02)
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  • Pepsi · The Pesi Commando · La Despensa
    el control de alcoholemia LOCURIZAR BACK PREVIOUS NEXT The Pesi Commando Pepsi Case Exterior We wanted to show that people in Spain say Pepsi however they want and to prove it we took to the street With the concept Say It However You Want To we created The Pesi Commando which travelled the country looking for young people to say Pepsi however they chose and feel proud of it We

    Original URL path: http://ladespensa.es/en/madrid/caso/the-pesi-commando (2016-05-02)
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  • LG · LG Mini Castells · La Despensa
    LOCURIZAR BACK PREVIOUS NEXT LG Mini Castells LG Case Event During the Mobile World Congress in Barcelona we were asked to cross the limits of the congress to introduce the new LG mini a tactile phone with a new characteristic Social Network Connect We demonstrated its power and connectivity with social media on a very appealing way creating one It was spectacular and it was set in front of everyone

    Original URL path: http://ladespensa.es/en/madrid/caso/lg-mini-castells- (2016-05-02)
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  • La Despensa · The First Ad of the Year · La Despensa
    control de alcoholemia LOCURIZAR BACK PREVIOUS NEXT The First Ad of the Year La Despensa Case Viral At the end of 2008 all the messages about 2009 that were being thrown at us were about how the crisis was getting worse Here at La Despensa we were tired of the negativity and decided to take advantage of the Christmas season to spread our own message of optimism With that in

    Original URL path: http://ladespensa.es/en/madrid/caso/the-first-ad-of-the-year (2016-05-02)
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  • Adidas · The Adidas Party Movie · La Despensa
    Film For its 60th anniversary Adidas Originals asked us to create something that people could participate in and would appeal to a younger audience The concept for the international ad campaign Celebrate Originality was the key we should do something original with original people We decided to look for the most original Spaniards and create a short film with them set at a big party we had in the Adidas

    Original URL path: http://ladespensa.es/en/madrid/caso/the-adidas-party-movie (2016-05-02)
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  • Skip · Skip Small and Powerful · La Despensa
    polluted air according the the OMS World Health Organization To make society see the high level of pollution in the air we created the White Sheet Experiment We hung one white sheet in the air in the Puerta del Sol in Madrid the main plaza in the city center An interactive application allowed users to follow the experiment via webcam After 15 days we hung another white sheet next to

    Original URL path: http://ladespensa.es/en/madrid/caso/skip-small-and-powerful (2016-05-02)
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