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  • Joma · Respect for Sports · La Despensa
    alcoholemia LOCURIZAR BACK PREVIOUS NEXT Respect for Sports Joma Case Event Idea Digital Print We came up with the concept Respect for Sports based on the character and skill of Kanouté Joma s sponsored athlete At the time he was a footballer for Sevilla F C but more importantly he was well respected both on and off the field Together with Joma we decided to show Kanouté as the great

    Original URL path: http://ladespensa.es/en/madrid/caso/respect-for-sports (2016-05-02)
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  • Anesvad · ANESVAD Foundation · La Despensa
    years without any advertising in 2009 the NGO Anesvad decided to change the harsh direct tone of its communications from the past and communicate its message in a more positive light We accepted the challenge and created a communications strategy starting with the concept We Believe It s Possible whose purpose was to acknowledge the hard work of all the collaborators working with Anesvad including locals and organisations that the

    Original URL path: http://ladespensa.es/en/madrid/caso/anesvad-foundation (2016-05-02)
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  • Mahou · Las Hogueras · La Despensa
    alcoholemia LOCURIZAR BACK PREVIOUS NEXT Las Hogueras Mahou Event Mahou wanted to be the beer of the people of Alicante during Las Hogueras its most important festival So what did we do We took the festival to the only neighbourhood in Alicante in which it had never been celebrated Tabarca Island We organised the 1st Tabarca Cremá at which giant effigies are burned reproducing a monument from 1965 that had

    Original URL path: http://ladespensa.es/en/madrid/caso/las-hogueras (2016-05-02)
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  • Coca Cola · Coca Cola Festival Tour · La Despensa
    NEXT Coca Cola Festival Tour Coca Cola Viral Event Digital The objective was to get people to associate Coca Cola with music again To do so we launched the Coca Cola Festival Tour a competition in which people had to prove they were authentic festival goers in order to win the prize Tickets for the winner and two friends to five of the best music festivals in Spain We launched

    Original URL path: http://ladespensa.es/en/madrid/caso/coca-cola-festival-tour (2016-05-02)
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  • Pikolin · Do not Let Anything Keep You From Sleeping · La Despensa
    a campaign aimed at people that wanted to sleep well so we did everything we could including an ambient action direct marketing press kit documentary website music video and a special offer Viral For the launch of the Acoustic Health Awareness Campaign we wanted to reach people in a funny way that they could relate to So we made a music video of a man who could not sleep because of all the noise from his neighbors It ended up being one of the most watched videos in March on Youtube Spain with 85 000 visits and was published in over 100 blogs according to Viralvideochart com and was the topic of debate in numerous round table discussions and national TV programs Direct Marketing To attract the press we came up with an innovative and attention grabbing press invitation We sent them a scale model of the building with a special window which when opened would begin to play all the street noise that keeps you awake at night Twenty five different press representatives came to the presentation Pikolin gained notoriety appearing in nearly 60 different media outlets across Spain as the leader or a campaign to raise awareness again noise pollution Brand recall went up by 70 and sales increased nearly 40 during the month that the campaign was active Ambient We chose a building in the noisiest nightlife area of Madrid to exemplify the insight behind the campaign We also decided to do an experiment there we completely soundproofed the building and measured the decibel levels before and after the soundproofing To communicate the campaign we hung posters on the building itself That way whoever passed by this heavily trafficked area of Madrid could see a building that had been soundproofed by a mattress brand that wanted to

    Original URL path: http://ladespensa.es/en/madrid/caso/do-not-let-anything-keep-you-from-sleeping (2016-05-02)
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  • Antena 3 · The 5 litres Experiment · La Despensa
    3 Case Viral Fuga de Cerebros is an Spanish film about five Spanish students who go to study at Oxford University In this film one of the main characters bets his friends that he can fill a five liter carafe with his own sperm We decided to promote the film with a fake contest that was just as daring and crazy as our target audience We challenged people with the

    Original URL path: http://ladespensa.es/en/madrid/caso/the-5-litres-experiment (2016-05-02)
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  • Club Privado · Pocket Parties · La Despensa
    traerte al lado oscuro Dale caña máxima al audio y locurízate Señor policeman odiamos el control de alcoholemia LOCURIZAR BACK PREVIOUS NEXT Pocket Parties Club Privado Event Continuing our party scene innovations we created the Pocket Parties which we paired with the launch of a new mini format product line We played with proportions to build a surreal world that one would not soon forget Upon entering the venue one

    Original URL path: http://ladespensa.es/en/madrid/caso/pocket-parties (2016-05-02)
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  • EA · Mirrors Edge · La Despensa
    was to create a spectacular presentation to the appropriate press outlets for the video game Since the game tries to transmit a real first person sensation of vertigo we invited the press to try the game out while hanging 25 meters above the ground Event Directo We just had to invite journalists to the presentation of Mirror s Edge and prepare them for what was awaiting them at this unusual

    Original URL path: http://ladespensa.es/en/madrid/caso/mirrors-edge (2016-05-02)
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